Video
“1.8m words is the value of a 1 minute of video” (Forrester)
“70% of marketing professionals report that video converts better than any other medium” (Marketing Profs)
“When marketers included a video in an email, the click-through rate increased by 200-300%” (Forrester)
“The average internet user spends 88% more time on a website with a video” (Mist Media)
Do you have a Video Marketing Strategy?
Two key purposes for why video is integral to your marketing strategy are for:
Target-user engagement and Increased conversion rate. ”
Target-user Engagement There has been a huge increase in the viewing of video content in recent years. At present, it is proving to be the most effective way of communicating with and engaging target audiences.
Forbes powerfully expressed how pivotal video is to target-user engagement through research suggesting, “65% of executives have visited a vendor’s site after watching a video”.
Increased Conversion rate By engaging with your target audience through effective mediums such as video, you allow your business the opportunity to significantly increase conversion rate.
Research suggests that the average internet user spends 88% more time on a website with a video. Further research has shown that using video on landing pages can increase conversion by 80%.